PRSA Kansas May Meeting - What's Wrong with the Wichita Eagle

11:45 p.m. to 4 p.m. 

Thursday, Oct. 26

Advanced Learning Library

 

The annual PRSA Kansas Professional Development Day is here! Join fellow PR, marketing and communications professionals in a hands-on, half-day conference to gain tactical insight into the tools of today and tomorrow: ChatGPT, Canva, data analytics and more. You’ll learn from industry experts how to implement these affordable tools into your day-to-day work. If you would like to learn more about the sessions, tracks and speakers, scroll below the payment information.  All attendees should bring a laptop to the PD day! 

Registration is now closed. 

 

Schedule of Events: 

    11:45 a.m. to noon: Check-In
    Noon to 1 p.m.: Welcome and Experienced Pros Panel, which includes panelists Elizabeth Farha, Jennica King and Delane Butler and facilitated  by TiJuana Hardwell
    1 p.m. to 3 p.m.: Track 1, ChatGPT Workshop with Troy Tabor, Director of the Center for Entrepreneurship at Wichita State University
    1 p.m. to 2 p.m.: Track 2, Make Magic with Canva with Dawn Monroe, founder and owner of Dawn Monroe Training
    2 p.m. to 3 p.m.: Track 2, Social Media Analytics Workshop with Josh Woods, Account Manager at Bondfire Strategies and Jordan Walker, Owner of Bondfire Strategies
    3 p.m. to 3:45 p.m.: Networking Activity
    3:45 p.m. to 4 p.m.: Closing
    4 p.m. to 5 p.m.: Optional Happy Hour at Monarch

    Find your track

    Track 1

    Unlock the Power of AI with ChatGPT: A Hands-On Workshop
    Presented by Troy Tabor

    In today’s rapidly evolving technological landscape, AI is no longer a distant future but a present reality. However, the world of AI can seem complex and intimidating. That’s where our workshop comes in !Join us for an engaging and interactive session where we’ll dive into the world of ChatGPT, one of the most powerful AI-driven digital assistants. Whether you’re an executive, staff, or simply curious about AI, this workshop is designed for you.

    • Understanding ChatGPT: Get to know the mechanics behind ChatGPT and how it’s revolutionizing the way we communicate and work.
    • Practical Applications: Explore real-world examples and hands-on exercises to see how ChatGPT can be your digital assistant, enhancing productivity and creativity.
    • Ethical Considerations: Discuss the responsible use of AI and how to navigate the ethical landscape.
    • Expert Guidance: Learn from seasoned professionals who have been at the forefront of AI and entrepreneurship.

    Pre-Workshop Prep:
    Prior to the workshop, please fill out this Pre-Workshop Survey as well as sign up with ChatGPT prior to the presentation.

    The Pre-Workshop Survey link is https://forms.gle/RmRDf1K7MKHCy9RH7.

    To sign up with ChatGPT, follow these steps:

    • Go to https://chat.openai.com
    • Click sign up
    • Sign up any way you desire, Troy would recommend “Continue with Gmail”
    • Type in your name and birthdate (for age-sensitive responses)
    • Click Continue
    • Type in your cell phone number
    • At this point, if you’ve already signed up to use ChatGPT, it will tell you the phone number is already linked, and you’ll need to log in with it
    • Type in code received on cell phone

    Track 2

    Make Magic with Canva
    Presented by Dawn Monroe

    Discover the power of Canva’s design tools to elevate your public relations game and to capitalize on emerging trends. Explore this fun and user-friendly application to create engaging collateral that is consistent with your organization’s message. In this hands-on session, you’ll learn the ins and outs of Canva to customize your media campaigns for more visually appealing and impactful PR materials.

    Topics include:

    • Create Consistently with Brand Kit & Team Collaboration
    • Save Time with Templates: Press Releases, Media Kit, Infographics & More
    • Resize Designs for Multiple Platforms
    • Make Magic with Presentations & More
    • Edit Easily with Background Remover, Magic Eraser & Magic Edit
    • Generate Content with AI and Bulk Import
    • Manage Links & Table of Contents for PDFs

    What Can Your Social Media Analytics Tell You?
    Presented by Josh Woods and Jordan Walker

    Dive deep into Meta Business Suite and explore the tools it offers for social media analytics. Whether you’re a business owner, marketer, or just trying to learn a new skill, this workshop will help you better understand what your social analytics can tell you, and how to optimize. Have your laptop ready to analyze your own analytics, and learn how to make data-driven decisions to enhance your social media.

    Key Takeaways:

    • Gain an understanding of Meta Business Suite social analytics for Facebook and Instagram
    • Learn how to analyze social media data and interpret insights
    • Get practical tips to measure and leverage your data.
    • Explore other Data Resources: Google Analytics 4, LinkedIn Analytics, Trackable Links

    Meet the Speakers

    Troy Tabor is a tech industry veteran with over 30 years of experience in web, software, and hardware spaces. His expertise lies in process refinement, technology integration, and working with C-level managers to optimize business flow. Concurrently serving on the Andover City council and as the Director of the Center for Entrepreneurship at Wichita State University, Troy is deeply engaged in business and governance. With a vision to bring his experiences and technological know-how to a broader stage, he aims to inject fresh perspectives and tackle the technological challenges faced by the private and public sectors alike. As an entrepreneur at heart, Troy thrives on collaborating with diverse teams and solving complex problems, with a strong desire to give back and make a lasting impact.

    Dawn Monroe is a seasoned expert in the world of Microsoft 365 and modern education, brings a passion for empowering business professionals. As a Certified Microsoft Office Specialist Master (MOSM), Microsoft Certified Educator (MCE), Modern Classroom Certified Trainer (MCCT), Certified Virtual Educator (CVE), and Certified Virtual Presenter (CVP), she embodies excellence in both technical expertise and instructional design.

    With a 30-year history in the technical training industry, Dawn is committed to connecting with individuals who are ready to learn. Her unique ability to interpret technical concepts and translate them into practical applications sets her apart. Dawn’s teaching style is enriched with real-world examples that resonate with her audience, making learning both engaging and accessible.

    You can catch Dawn in action, delivering customized training solutions across various platforms, including corporate staff events, webinars, community presentations, and personalized one-on-one consultations. Her mission is to empower you with the skills and insights needed to excel in today’s digital landscape. For more details and to explore the learning opportunities offered by Dawn Monroe, visit DawnMonroeTraining.com.

    Josh Woods holds several titles, including digital marketer, first-generation, boomerang, and adventurer. He is passionate about marketing and community, which led him to start Kenz Creative. Through this venture, he collaborates with nonprofits and small businesses, helping connect them with resources to achieve their goals and beyond. In addition to his consulting work, he also oversees the NextGen Under 30 Kansas recognition program.

    When he’s not working, you can find him seeking new adventures, exploring different cities, or enjoying his time in the Wichita community. After recently returning home to Wichita from Colorado, he is excited about gaining new experiences and being back in the ICT.

    Jordan Walker is the owner of Bondfire Strategy, a consulting firm dedicated to helping companies activate sales and marketing data to improve customer acquisition and retention strategies.

    As a connector, Jordan enjoys collaborating with creatives and clients alike to build relationships and understand how people and places intersect. Outside of Bondfire Strategy, she is a champion for her local community where she supports small business growth, mentorship and community initiatives focused on creating opportunities for all Wichitans.

    When she’s not at her desk, you’ll either find her on a patio at one of our fine local establishments – or you won’t find her at all as she’s off in the woods somewhere seeking the next adventure.