Marketing With Millennials - Oct. 20, 2011“Millennial as _______________.”
1. Co-marketer
2. Social media at the core
3. Early tech adopters
4. Multi-taskers
5. Consistently inconsistent
6. All of the above
Barkley, a Kansas City-based advertising agency, in partnership with the Service Management Group, and The Boston Consulting Group, surveyed more than 5,000 people (both Millennials and people 35+) to better under the digital and social media habits of this growing group of consumers, Millennials.
This groundbreaking study titled, “American Millennials: Deciphering the Enigma Generation,” offers amazing insight into the social, mobile and digital media habits of Millennials. It also reveals Millennial attitudes toward workplace, cause marketing and packaged goods, restaurant, travel, tourism and retail sectors.
“Since the Millennials generation is larger than the Baby Boomers and three times bigger than Generation X, marketers’ understanding of Millennials’ needs, tastes and behaviors will clearly shape current and future business decisions,” said Jeff Fromm, senior vice president, Barkley.
Millennials are your company’s future employees and consumers. How are you communicating with them?
Is your company doing it right?
Learn more at PRSA Kansas Professional Development Day 2011, 9:30 a.m. to 1 p.m., Thursday, Oct. 20 at the American Red Crossin downtown Wichita. Jeff Fromm, Senior Vice President of Sales, Marketing & Innovation at Barkley, will present “Marketing With Millennials.” During his presentation, Fromm will share research from this ground-breaking study and discuss how his agency is putting this research into action with their clients.
About Jeff FrommJeff Fromm is Senior Vice President of Sales, Marketing & Innovation at Barkley, the largest employee-owned, independent agency in the United States. Jeff is the creator of the Millennials Research Project. Jeff has recently participated in webinars with the International Franchise Association and the Association of National Advertisers to discuss this research. He has also conducted interviews about Millennials with multiple trade and major daily publications. Fromm has 25 years of marketing experience working with major brands. He holds a bachelor degree from The Wharton School of the University of Pennsylvania.
EVENT DETAILS
PRSA Kansas Professional Development Day 2011 - Marketing With Millennials.
Presenter: Jeff Fromm, Sr. VP Sales, Marketing & Innovation, Barkley
DATE
Thursday, Oct. 20, 2011
SCHEDULE
Registration / Networking: 9:30 to 10 a.m.
Presentation / Q&A: 10 to 11 a.m.
Breakout Groups: 11:15 a.m. to Noon
Lunch / Networking: Noon to 1 p.m.
PLACE
American Red Cross Blood Services – Central Plains Region
707 N. Main, Wichita, Kan. 67203
PARKING
Parking is available across the street from the Red Cross, behind the
Wichita Area Builders Association, at 730 North Main Street
COST
PRSA Members: $35
Non-Members: $50
Students: $15
REGISTER
Click here to register and pay online or print and complete the form below and mail it to Jennifer Keller by Tuesday, Oct. 18, 2011. If you have questions, please contact Keller at 316-268-0853, kellerje@usa.redcross.org or on Twitter.PRSA KANSAS - MARKETING WITH MILLENNIALS – OCT. 20, 2011
REGISTRATION FORMNAME / TITLE:_______________________________________________________________
COMPANY:__________________________________________________________________
ADDRESS / ZIP:______________________________________________________________
EMAIL / TWITTER HANDLE:_____________________________________________________
PRSA MEMBER - $35 Enclosed
NON-MEMBER - $50 Enclosed
STUDENT - $15 Enclosed
Complete and mail this form with payment to: Jennifer Keller, American Red Cross Blood Services,
707 N. Main, Wichita, Kan. 67203 to be received no later than Oct. 18, 2011.